Wednesday, October 24, 2012

The hidden influence of social networks

We're all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits -- from happiness to obesity -- can spread from person to person, showing how your location in the network might impact your life in ways you don't even know.
Nicholas Christakis explores how the large-scale, face-to-face social networks in which we are embedded affect our lives, and what we can do to take advantage of this fact.
Why you might be interested in what Christakis has to say....
People aren't merely social animals in the usual sense, for we don't just live in groups. We live in networks -- and we have done so ever since we emerged from the African savannah. Via intricately branching paths tracing out cascading family connections, friendship ties, and work relationships, we are interconnected to hundreds or even thousands of specific people, most of whom we do not know. We affect them and they affect us.
Nicholas Christakis' work examines the biological, psychological, sociological, and mathematical rules that govern how we form these social networks, and the rules that govern how they shape our lives. His work shows how phenomena as diverse as obesity, smoking, emotions, ideas, germs, and altruism can spread through our social ties, and how genes can partially underlie our creation of social ties to begin with. His work also sheds light on how we might take advantage of an understanding of social networks to make the world a better place.
At Harvard, Christakis is a Professor of Medicine, Health Care Policy, and Sociology, and he directs a diverse research group investigating social networks. His popular undergraduate course (Life and Death in the US) is podcast [available on itunes]. His book, Connected, co-authored with James H. Fowler, appeared in 2009, and has been translated into nearly 20 languages. In 2009, he was named by Time magazine to its annual list of the 100 most influential people in the world, and also byForeign Policy magazine to its list of 100 top global thinkers.
Source: Christakis, N. (Feb. 2010). The hidden influence of social networks. TED Conferences, LLC. Retrived from

1 comment:

  1. This is very fascinating. It is strange to think of deep ways social networks affect us without even realizing it. The idea in the third paragraph about being "interconnected to hundreds or even thousands of specific people, most of whom we do not know" reminds me of the concept of six degrees of separation. With online social networks, perhaps we are only separated from any person by 6 degrees.